Is Face Recognition an Invasion of Privacy

Recently more and more corporate giants of the internet have been implementing face recognition options into their picture settings. They constantly emphasize how privacy issues should be no concern as it is completely safe and optional. However, I can't help but feel that the more public everyones' lives become, the less privacy is valued. Years ago taking a picture with someone meant that only a select few people would see it as it was just a picture, now we have come to accept that now a picture means that hundreds of thousands of people can have access to seeing us (whether we are tagged or not). I'm interested to know how other people view the devaluing of privacy due to these corporations, or if you feel that privacy has the same meaning as it did years ago.Here's the article for more info